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It’s not easy to sell large machinery. And deciding which equipment listing sites are worth the time and effort against which aren’t. Many construction equipment businesses have difficulty selling their products via the internet. With that in mind, here are nine of our best online tips for selling heavy equipment.
Heavy equipment is a niche market—few individuals shop for quarter-million-dollar construction machines, and even fewer have the funds to make a purchase. Even if you discover a few interested people and have the financial means to buy a $100,000 excavator or a $300,000 bulldozer, they may not live in your area and be unwilling to bear the price of transporting the machine across the state or nation.
Selling heavy equipment is similar to selling real estate in that you must be willing to play the long game. The average 972M wheel loader, for example, waits on the market for 105 days before being purchased, according to MachineryTrader.com. So, keep trying if you still don’t have any sales. The suitable buyer will eventually discover you if you do your best to get your equipment listings seen.

1. Place an ad on Machinery Trader for your equipment.

Intestate Heavy Equipment is still one of the most popular websites for heavy equipment shopping. At the top of Google search results, it routinely appears for high-volume search terms such as “excavators for sale” or “heavy equipment sales.”

2. Place an ad on Craigslist for your equipment.

Although you might not think of Craigslist as the first place to look for expensive construction equipment, it does have an entire heavy equipment category dedicated to it. The Craigslist Heavy Equipment page for Las Vegas, for example, featured 1050 local sales listings at the time of writing.

Pros:

Equipment owners’ listings are free. Furthermore, “heavy machinery for sale Craigslist is an online classified ad service”is a popular Google search word. It indicates that many individuals are looking for heavy equipment on Craigslist.

Cons:

Sellers are discouraged from offering equipment outside the city where their business is situated on Craigslist. For example, if your company is based in Las Vegas and you try to list your equipment in other cities, such as Los Angeles or Phoenix, your listing may be marked for removal.
Don’t include your email address when listing your equipment. Scammers and hackers have used Craigslist to send phishing emails. However, if someone is interested in purchasing something, they will call—so all you need to include is your phone number and website.
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3. Post your machines in Facebook Heavy Equipment Groups.

Pros: Some advertising packages include comprehensive data and analytics. You can track the number of impressions and clicks an ad receives, as well as the number of phone calls it produces. You may even record incoming phone calls so that a supervisor can listen in and provide salespeople input on improving their lead-to-conversion rates.
Cons: Listing equipment on Machinery Trader might be costly. Their pricing plan is still based on their print magazine, which explains why their advertising expenses are more significant than expected.
Machinery Trader does not currently allow equipment dealers to list their equipment online—you must also pay for a position in their print magazine if you want to market your equipment on their website(s). Ad packages that include unlimited inventory listings start at $295 per week and start at $50 per week per machine.
Over two dozen Facebook groups buy and sell agricultural and construction equipment. Some are broad “heavy equipment for sale” groups, while others focus on a specific machine category—forklifts, for example—or a specific geographic area—the Southwest United States.

Pros:

Using Facebook groups to advertise equipment is free, and the platform allows you to send a single item to dozens of groups at once. The procedure of listing a piece of equipment takes only a few minutes.
Thanks to a recent modification in the newsfeed algorithm, Facebook groups may also prove to be a terrific way to get equipment spotted by potential clients. The admin altered Facebook’s algorithm at the time of writing to “prioritize the Pages and groups we anticipate an individual may care about the most,” resulting in postings from groups being at the top of many people’s feeds.
Cons: Many Facebook heavy equipment groups have thousands of members, and new listings post multiple times a day on each group’s page. It can be challenging to break through the clutter and notice your listings.
Pro-Tip: Use high-resolution photographs and provide a link to your website in the article description. Even if no one from Facebook buys your machine, including a link on your page can assist drive visitors to your site and raising brand awareness.

4. Build an email list of people who are interested in what you have to say.

Email marketing may be a powerful tool for selling heavy machinery when done correctly. Encourage individuals to join your email list by adding an email capture plugin to your website. For example, you could run a Facebook ad that targets your Facebook fans and people who have previously visited your website.

5. Make contact with local vendors.

Why not contact an equipment sales rep directly instead of posting a Facebook ad, commercial, or billboard and hoping someone finds it? For example, if you have many Caterpillar machines for sale, search for CAT dealers in your area and contact them by email or phone. First, of course, you’ll need to obtain the person’s name and direct email address. However, many equipment websites have their sales agents’ contact information displayed on their directory page.
Pros: Making a phone call or sending an email is quick and straightforward. Even if the sales agent doesn’t have money to buy your equipment right now, you’ll have gotten on his radar, and he could remember you the next time he needs something.
Cons: Because salespeople phone heavy equipment firms all day, they may be cautious about accepting a cold call without an appointment.

Same as Title.

Lithuania had the most Soviet partisans out of all 3 Baltic states, with an estimated 7- 10,000 operating in Lithuania during the Nazi occupation. (From Wikipedia.)
About 5,000 people, many being Lithuanian citizens, gave their lives defending Lithuania during the early moments of the German invasion (from Wikipedia.)
Most of the following info is from an interview with Lithuanian Soviet veteran Julius Deksnys from the Russian language newspaper Obzhor, translated.
-The 16th Lithuanian Rifle Division is often considered the most diverse division of the USSR. In it, ethnic Lithuanians, Lithuanian Jews, Russians, Poles, and other ethnicities in Lithuania were represented.
There was also the 29th Lithuanian Rifle Corps, which unlike the 16th Division, the 29th was filled with deserters who fled to the enemy. However, most of the soldiers of the 29th Corps who chose to stay with the USSR who didn’t desert were eventually sent to the much larger 16th Division. Among those who stayed with Soviet forces was heroic Lithuanian Soviet lieutenant general Vincas Vitkauskas, the only Lithuanian to receive such rank. The 16th Rifle Division did not generally have a desertion problem, and most of its members were committed to defeating both the German and Baltic fascist enemies. (From Wikipedia.)
-in Vilnius in 1944 sometime before liberation, 1,417 soldiers were recruited to the Red Army. Of the Lithuanian citizens recruited to the Red Army from the city that year, 898 were from the Polish minority of Lithuania, some of whom served in the Polish Armed Forces of the USSR.
5,000 Lithuanians participated in the East Prussian offensive.
8,000 Lithuanians participated in the Soviet liberation of Berlin.
The 16th Lithuanian Rifle Division is well known for its defending of the Russian city of Oryol, where a memorial exists, as well as its amazing feats in the Battle of Kursk, the Klaipeda and Siauliai offensives, and the battles against Latvian SS in the Courland Pocket in neighboring Latvia. Of the 16th Lithuanian Division, 9, 255 soldiers of all ethnicities died in battle. When measured strictly for ethnic Lithuanian casualties, the number is 5,040.
In all units of the Red Army total, 40,000 Lithuanians went missing, never to return home. 80,000 were confirmed dead. 253 memorial monuments were built to the veterans of Lithuania throughout Lithuania, many of which unfortunately are decreasing in number due to the right wing government as well as ultranationalist sentiments of much of the ethnic Lithuanian population, whom have replaced many Soviet veterans monuments with ones to fascist collaborators.
Regardless of troubling circumstances in present day Lithuania, some Soviet veterans, among them ethnic Lithuanian veteran Julius Deksnys, who leads a support group for Soviet veterans. Not mentioned in the following article, Deksnys has been fighting fascism since the very beginning of the war in the Baltic states. He willingly enlisted in the Red Army to avenge the death of his father after his father was killed by Lithuanian nationalists for being a communist. Towards the end of the war, when Deksnys was captured on the battlefield, nationalist Nazi collaborators took Deksnys prisoner and he was sent to a Nazi labor camp, where he survived to Soviet liberation. He had much to say about the mistreatment of Soviet veterans in modern Lithuania in an interview a few years ago, which I will post much of his lengthy statement below, where I have fixed certain translations typing errors:
“After the collapse of the Soviet Union and the restoration of the statehood of the Republic of Lithuania, veterans of the Great Patriotic War had to solve the problems that arose with the change in the socio-economic, political and ideological system of the country.
The most offensive for veterans was the statements of politicians, then enshrined in law, that Lithuania did not participate in World War II, and on May 9, 1945, the day of the Great Victory over fascism, seemed to be the day of the second occupation of our country.
Attempts by some Lithuanian politicians and historians to rewrite the history of World War II, distort it, to show the period of fascist occupation of 1941-1944 as a noble mission of Nazi Germany to liberate Lithuania from Bolshevism, to justify the crimes of accomplices of the occupiers against humanity are a monstrous lie.
In fact, during the Second World War, the issue of the life and death of the entire Lithuanian people was resolved in the most brutal way. After all, according to the plans of the Nazi leaders, Lithuania should have disappeared in the future like a drop of water on a hot stone.
We are urged not to forget the lessons of the war to remember the huge human losses during the years of fascist occupation, including the victims of the Holocaust, the soldiers of the Red Army and Soviet partisans who died for the liberation of Lithuania.
The Soviet-era veteran organization and its Republican Committee of Veterans ceased to exist in 1990. Many participants of the Great Patriotic War, citizens of a once great and powerful country, faced the need to decide on citizenship in the newly created independent states of the former Soviet Union. This is how citizens of Russia, Belarus, Ukraine and other countries appeared in Lithuania. But they were all united by one thing - the fighting past, the fighting brotherhood and the memory of the Victory over fascism.
the combat history of the Lithuanian national unit, the combat service of the intelligence officer of the 18th separate reconnaissance company Paulius Širvys, later an outstanding poet of Lithuania, who was often compared to Sergei Yesenin, is especially noted. But few people know what a brave intelligence officer he was. P. Širvys distinguished himself in many battles and was awarded the Order of Glory of the 3rd degree and two medals "For Courage".
His romantic poems and poems dedicated to the soldier are read and recited by both young and old. Composers compose music based on his words, organize concerts.
When communicating with young people, you are convinced that many young people did not know that their favorite poet during the war was a combat scout, my combat friend.
My platoon commander of the same reconnaissance company, Hero of the Soviet Union Boleslovas Gegzhnas and many other soldiers and officers of the division, deserve good memory.
People died in those hard battles. During the entire existence of the division, 9,255 fighters have died, including 5,040 Lithuanian soldiers. But how do young generations know about it? In the programs for studying the history of secondary schools, only the fact that such a division was during the war is mentioned, but nothing is said about its heroic combat path, combat exploits.
Almost 40,000 Lithuanian residents mobilized to the Red Army did not return from the war. The memory of them is sacred. It will not be possible to emasculate from public consciousness, forget the heroic and decisive role of the Red Army in defeating fascism, denigrate the feat of Soviet soldiers, forget about the victims of the Holocaust, about 80,000 soldiers who gave their lives for the liberation of our Motherland.
From 1946 to 1948, military memorials were created in cities and districts, in settlements where major battles took place, where the remains of Soviet soldiers were transferred from solitary graves and mass graves.
In total, there are currently 253 military memorials and graves in Lithuania, many have monuments, there are memorial plates with the names of the fallen soldiers. Since 2000, with the support of the Embassy of the Russian Federation in Lithuania, repair and restoration work has been carried out on military graves. But recently, extremely negative trends in the fight against monuments of the Soviet past have been increasingly manifested in Lithuania. Monuments of special artistic and historical value created by Lithuanian classic sculptors are being demolished. I mean sculptural compositions on the Green Bridge in Vilnius, as well as monuments to Marita Melnikaite in Zarasai and twice Hero pilot Yakov Smushkevich in Rokiskis.
The most important attributes of the life of veterans, the object of their well-deserved pride are combat awards for feats on the battlefields. Orders and medals have Soviet symbols: red star, sickle and hammer, the image of Supreme Commander-in-Chief I. Stalin. For this reason, wearing them in everyday life is prohibited at the legislative level.
This is not only a moral insult to veterans, but also a direct violation of human rights. Such laws have contributed to the activation of ultranationalist sentiments and neo-Nazi manifestations.
Cases of vandalism actually encouraged by the authorities at the graves of Soviet soldiers, the demolition of Soviet symbols from monuments have become more frequent, even though they are included in the register of cultural heritage. What will remain of this kind of intervention? Naked memorial steles and plates...
The most interesting thing is that the main argument for such actions is the statement that Soviet symbols offend the feelings of a large social group of people affected by Soviet power. But it is permissible to ask: are veterans who did not spare their lives, health in the fight against the Nazis deprived of feelings and the right to memory of their dead comrades?
At the origins of our veteran organization were front-line soldiers Juozas Adamonis, Algimantas Stankevičius, Petras Eidukas.
With Algimantas Stankevicius, I happened to serve in the first platoon of the first company of the first battalion of the 156th Rifle Regiment of the 16th Lithuanian Rifle Division.
On January 27, 1945, we walked together in a chain of attacking warriors, freeing Klaipeda from the Nazi invaders.
Stapas Shimonis, becoming chairman of the organization in 1993, did a lot to unite its members, her admission to the World Federation of War Veterans. At the General Assembly of the Federation in Seoul, he was elected a member of the executive committee.
After him, since 1999, the organization was headed by Petras Eidukas, who was awarded the title of Honorary Chairman in 2015. Unfortunately, he passed away this year.
Despite his 92 years, Nikolai Mikhailovich Riskov, chairman of the veteran organization of the Shalchinink district, works actively. On his initiative, a museum of participants of the Great Patriotic War was opened in the district center of Šalcininkai. This is the first museum of its kind in Lithuania, which was opened on July 16, 2014, to the 70th anniversary of the liberation of Šalcininkai and Vilnius.
The museum contains a collection of photos of front-line soldiers and Soviet partisans who participated in the liberation of the district or lived after the war, as well as various copies of documents of the war years, military memoirs, books about the war. Relatives bring combat awards, various documents of deceased veterans to the museum. Schoolchildren come to the museum, solemn events dedicated to Victory Day, the Day of Liberation of the district are held here.
During the celebrations dedicated to the 65th anniversary of Victory Day, N. Riskov decided to post photos of deceased veterans, residents of the Shalchinink district, at the city grave of Soviet soldiers, next to the graves of the deceased liberators of the district. This action attracted residents and was continued. People began to bring photos of deceased relatives. This is how the idea of the "Immortal Regiment" was born in Lithuania.
Today it is bitter to admit that Lithuania has enough of those who are trying to forget the lessons of the Nuremberg Tribunal, which condemned not only fascism in all its manifestations, but also Nazi accomplices. The names of the latter are now called streets and squares, they are honored as national heroes. And war veterans, the winners of fascism, have become outcasts of society, the authorities do not pay any attention to them, even in the days of the celebration of the end of the war in Europe, there is not a single kind word for them, let alone gratitude. Nationalist youth call our awards trifs, we are forbidden to wear our combat awards only on the grounds that the orders and medals depict Soviet symbols.” -Julius Deksnys, from an interview with Obzhor newspaper issue # 1041, Dec. 24,2016.
Much thanks to the Russian-Lithuanian language publication Obzhor.lt, whom conducted the interview with Julius Deksnys that I had to translate with a webpage translator as I cannot read Russian. Most importantly, thank you to Julius Deksnys for protecting the Soviet veteran memory, as he is one of my personal heroes whom inspired me to archive photos of Baltic Soviet veterans.